Bologna, 16 December 2013 – IMAGINE launched its new corporate image. The intent of the management is to improve the communication of its offer and reiterate its orientation to versatility and openness to new service paradigms in the business-to-business field. The commencement coincided with the last working week of the year. In fact, the company wanted to close 2013 with optimism and momentum heralding a new year of success in which the Staff will commit to assisting Customers with the proactive and listening skills which are, as always, fundamental characteristics of our identity.
In 2013 IMAGINE took many steps forward. In fact, it obtained three quality assurance certifications from the prestigious TUV body (UNI EN ISO 9001, UNI EN 15038 and UNI 10574), hired new project managers, expanded its goals by creating integrated corporate communication solutions that include copywriting and advertising graphics. Furthermore, it enriched its portfolio with prestigious international brands.
The launch of the new logo is simultaneous with an upgrade of the imaginetraduzioni.it website. In fact, its go-live happened on the first months of 2014. The new website would be a dynamic communication tool, always updated with the latest news and events for which the company provides interpreting services, including international fairs and the implementation of new projects. There would also be a Customer Area designed for the exchange and validation of terminological resources, such as glossaries, translation memories and style guides, that Imagine Project Managers make available to their Customers. New logo and new communication for a company that is no longer a “simple” translation agency but an organisation able to provide language and advertising graphic services at 360 degrees for all types of documents.
The new coordinated image proposal does not break with the past but fits freshly into the company’s history, transmitting dynamism, reliability and substance, while preserving some features of the old logo. The new company colour is a decisive blue, indicating the components of professionalism, dynamism and authenticity that characterise IMAGINE, which stands out on the market for its proven ability to quickly take charge of complex projects integrating multiple skills, thanks to a dynamic and highly motivated staff.
With the firm desire to pursue continuous improvement, the agency confirmed itself as a partner of excellence for many small and large companies throughout Italy, but also abroad, thus continuing its evolution with optimism.