The Ducati annual convention was held at the Hilton Hotel in Sorrento on 12 October 2019. During the three days of the event, the prestigious Bolognese brand presented dealers around the world with the group’s latest news and their new models. Above all, they presented the latest addition to the large Ducati family: the new Scrambler.
The convention was an opportunity to meet and discuss the results and responses of the market, whilst, at the same time, offering moments of sharing and relaxation.
“Being able to bring the event to life and present the new models in an engaging and effective way is one of the key points for their promotion; this excites the participants thus making the event successful.” Paola Gilli, Imagine’s CEO says: “With Dealers from all over the world, being able to speak their language is the first step to make everything easier; this way guests can understand the news and feel part of the event.”
Imagine was also present this year with a team of 5-different-language simultaneous interpreters who, based in their booths, translated the speech of various speakers. During the convention, much discussed topics were also the goals of the marketing division, as well as the technical insights on new and existing models.
On the second day, the hotel garden was transformed into a real showcase for all Ducati merchandising, from clothing to accessories. Imagine has been Ducati’s Official Supplier for years. It deals with translation and language services of a technical, commercial and legal nature. All the translated material presented during the day was created in our offices.
Anna Broglia – Imagine Manager – explains: “The organisation of events like that of Ducati requires experience and ability in choosing suitable professionals who are able to respond best to the requests of a diverse audience and a market-leading partner. Imagine is able to customise the service according to its customer’s needs by organising not only the staff involved and all the material necessary for the event, but also all logistical and functional aspects, if required.”
Would you like to know more about how to organise such an event? Contact us and we will be happy to find a solution to all your needs.