FASHION TRANSLATIONS: Tailored care for every word

Every industry has its own rules when it comes to translation: terminology, tone, and turnaround times all shift with the context and the audience.

Any fashion insider knows it is a demanding, fast‑paced, and constantly evolving world. Precision alone is not enough: the language must also convey style, nuance, and innovation.

But what does it really mean to translate for a fashion brand? Let’s find out together.

ATTENTION TO EVERY DETAIL

Translating for a fashion brand means treating every word as a carefully crafted detail: one that captures nuances and emotions, mirrors the brand’s distinctive voice, and leads the reader through a seamless, elegant communication journey.

• Timeliness
  The launch of a new collection is a key priority: press releases and promotional materials must be ready on time to keep up with the industry’s rapid pace. IMAGINE Traduzioni collaborates with several fashion brands and, for a renowned label, handles collection‑launch press releases where timing and accuracy have to work side by side. It is vital that every line echoes the brand’s identity and catches the eye of international media, with no delays and consistent messaging across all markets. To make this happen, we put in place a dedicated, on‑call team and a streamlined workflow. This system enables customers to simply flag upcoming texts, share deadlines, and automatically receive priority treatment over other projects.

• Stylistic precision
  It’s not simply a question of accurate translation: it’s also about selecting the most appropriate words and tone to convey elegance, innovation and a truly distinctive brand identity.

• Tailored care
  Each text must be tailored to its target audience, channel, and cultural context – just like a haute couture garment. Every word becomes part of the brand image and plays a role in the success of its communication.

WHAT MAKES THE DIFFERENCE

• Industry expertise
  Knowing the fashion world means understanding trends, specialised terminology, and cultural nuances.
• Dedicated glossaries
  For fashion‑specific technical and marketing terminology, IMAGINE Traduzioni develops and continually refines tailored glossaries.
• Quality control
  Every text undergoes careful review to ensure it reflects the brand’s tone, style, and identity.

At IMAGINE Traduzioni, dedication, attention to detail, and specialist expertise are the key tools used to support fashion brands in their international communication.

We invite you to reach out to us, and together we will explore how we can create your content.
We transcend words.
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